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SERVICES « Strategic Messaging

Ascent Media Group » Read How We Do What We Do...

CLIENT TESTIMONIALS

I racked my brain about what Moncur could create that would really capture our company’s culture, and they exceeded my expectations.

Terri Tahnoose
Director, Global Product Marketing

Lear Corporation

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Our unique ability is defining and communicating your unique ability.

Strategic Messaging doesn’t even appear on the service list of most creative firms. We recognize it as the heart, soul and backbone of any successful brand, and through that recognition, we’ve come to excel at it.

We’ve earned a reputation for being able to get into the heads of critical yet difficult information sources, including corporate visionaries, successful sales leaders, and varied customer groups. We dig up important details, weed out the fluff, find hidden gems of opportunity and bring information you didn’t even know you had to light. We identify bold but practical goals, and define the actions and communications that will help you achieve them. At the end of the process, we have a comprehensive understanding of your business on both an operational and an emotional level, and we distill it down into its simplest, clearest and purest form. Our messaging deliverables give you everything you need to consistently tell your customers who you are, what you do and why they should care.

Our strategic messaging capabilities include:
  • Information Gathering and Discovery
  • Competition Review/Survey
  • Identity Statement and Key Message Development
  • Web and Marketing Content Development
  • Business Communication Strategy
  • Internal Adoption Strategy