Big Brothers Big Sisters, Miami, FL
Moncur created our online brand and developed the messaging that helped us have one of our best years ever.
Vice President, Development
Big Brothers Big Sisters, Miami
BBBS of Greater Miami had a very loyal following of donors and volunteers, but it wasn't enough. They needed to attract new volunteers and expand their donor base to meet the growing needs of their community, and they asked Moncur Associates to help them with their written and online communications.
How Did We Do It?
During the Key Messaging process, Moncur Associates discovered that volunteers didn't feel "involved" and lacked emotional support and guidance. We developed messaging, then designed a website that has a forum where volunteers can share their experiences and seek advice from their peers. We also added unique web components like a photo album with images of volunteers engaging with their little siblings, and videos of testimonials that show just how needed the volunteers are. The result was a new web experience that dramatically increased web readership and powered communications and growth for one of BBBS's best years.