MBAF, Miami, FL
Challenge
In an industry not typically known for its creativity, clarity, personality or sensitivity to brand image, MBAF wanted to set a new bar for websites in the accounting industry. They challenged Moncur to develop messaging that would speak to their clients in a meaningful way, then deliver those messages in a website that shows they understand what is required to promote professional services in today's changing business climate.
How Did We Do It?
First, Moncur performed Key Messaging to determine the exact messages and tone that would be required to set MBAF apart from their competition and highlight the unique value the firm brings to all of their client relationships. The resulting content was integrated into the new site which is a masterpiece in integrated technology with a sophisticated CMS driving SEO friendly content, marketing materials, and dynamic cross linking to the most beautifully designed accounting website in the industry. Special attention was paid to producing custom hi-end portraits of company leaders that blend perfectly with website content to directly address client concerns – all in a personal and approachable tone.
The result is a highly professional, beautiful and intuitive website that will be the cornerstone of MBAF's identity and marketing efforts and set a new standard for accounting and professional service websites.