Howard & Howard, Ann Arbor, MI
Challenge
Howard and Howard is a national law firm that is different from most law firms – they specialize in business law. They don't do family law or traffic law or even slip and falls. They only do business law and asked Moncur Associates to take that fact and use it to set them apart from other law firms in a progressive and professional website.
How Did We Do It?
Through Key Messaging, Moncur Associates identified the core values of the firm and how their expertise makes them a better choice. Most importantly, we figured out how to communicate those thoughts in a series of concise statements that drive all of Howard & Howard's firm communications. Moncur integrated those messages into a new website with custom CMS tools and developed other corresponding communications including print ads and direct mail.